Executive Team
Greg Reed
President and Chief Executive Officer
Mr. Greg A. Reed is President and Chief Executive Officer of eHealth Ontario. He will also serve on its board of directors.
After obtaining a B.Sc. in Computer Science at the University of Toronto, Greg began his career as a Systems Engineer with IBM. He then attended Harvard Business School where he earned an MBA, after which he spent 20 years with international strategy consulting firm McKinsey & Company in New York, London (UK) and Toronto. There, he worked to turn around distressed companies, assisted telecom and technology firms, and co-founded McKinsey’s global Electronic Commerce Practice. During the past several years Greg has been the CEO of both a wealth management company and a Canadian bank.
Greg is a Director of the National Arts Centre Foundation where he chairs the Finance and Audit Committee, is Vice-Chair of Business for the Arts, and is a former Director of the National Ballet of Canada.
Senior Executives
Rob Basque
SVP, Operations
Rob is responsible for raising eHealth Ontario’s internal capacity to the level of a leading IT service provider. He has over 20 years experience in senior operations roles with leading service provider organizations, most recently as Senior Manager, Data Centre Services at Capgemini. Prior to this, he worked at Ontario Power Generation.
Alice Keung
SVP Development and Delivery
Alice is responsible for the development and delivery of eHealth Ontario’s clinical and technology agenda. A senior executive with international experience negotiating and managing large scale projects, Alice has served as Chief Information Officer for more than twenty years across various industries. Previous roles include Chief Information Officer and Assistant Deputy Minister for the Ontario Ministries of Health and Long-Term Care and Health Promotion; SVP and CIO at the National Bank of Canada; and VP and CIO at Air Canada. Alice holds an MBA from John Molson School of Business at Concordia, and has twice been recognized as one of Canada’s “Top 100 Most Influential Women”. She is also a the recipient of the “Award of Distinction” from Concordia University in recognition of her outstanding contribution to the worlds of both business and community.
John E. Moore
SVP, Corporate Services
John is responsible for Finance, Privacy and Security, Stakeholder Relations and Communications, Strategy/Business Planning/Vendor, Shareholder Relations and Policy.
He has extensive experience supporting and strengthening organizational performance through the integration of information technology and the alignment of IT resources with business objectives. Previous roles include Vice President, Starfield Consulting (Management Consulting); Vice President, Central Region of RIS Inc. (IT Services); Vice President, Nuclear Systems at New Horizon (Cap Gemini Ernst & Young subsidiary, providing IT services to Ontario Power Generation); Partner , Ernst & Young; and Vice President/Managing Director, DMR Group, Toronto (Consulting). He is a graduate of York University with a Bachelor of Arts in Economics and Master of Business Administration.





